| Let’s face
it – the property is the product for sale. In marketing, a product’s
attributes, how it is displayed, price and location (convenience) are
all important to the buyer when deciding between comparable properties.
The attributes and how the property displays can be made to shine. There
should be no distractions such as dated or soiled carpets, differed
maintenance, bright paint (unless the seller is a decorator) to block
the buyer from seeing the property’s attributes.
Unlike a product the buyer can easily
replace, the buyer is making an investment in a property for a longer
period. Marketing and Realtors® cannot overcome the obvious lack of
maintenance, uncared for and disorderly home. Make the home shine.
And, yes, the property will probably be in the best shape it has been in
years, and should be, to obtain maximum value.
- Attitude: Develop a
positive attitude toward showings by being prepared to show at a
moments notice. Availability to show gives the property more
opportunity to find the buyer.
- Leave the premises when
there are showings scheduled to allow the buyer(s) and their
Realtor® the opportunity to discuss the home’s features.
- If buyers have questions regarding
a home, they will ask their Realtor to obtain the answers. This will
also allow your listing Realtor and you time to answer the question
to the best advantage. Always answer questions honestly. If
you don’t know the answer, don’t make it up. People are particularly
concerned about a major purchase and want to know about it. Don’t
make the mistake of improvising an answer, our society is too
litigious today.
- Overpriced homes sell for less
than they would have if priced correctly in the first place. In my
experience I have found that properly priced homes sell quickly and
with fewer problems. Overpriced homes become stale on the market
leading buyers and Realtors to wonder if there is something wrong
with a property. Many buyers ask how long a property has been on the
market when thinking about the property to purchase. Most sellers
who had an overpriced listing will tell you how sorry they were and
the emotional drain of waiting an indeterminate period for someone
to make an offer was barely tolerable.
- Be pleased to receive an offer
even when it is conspicuously low. Selling a home requires
negotiation to bring the sales price to where you want it - the
listing Realtor should help considerably in this.
I view my job as a listing broker to
help my Seller’s make their property shine by providing them a checklist
of things to do to make their property stand out from the rest.
Make the home
welcoming and appealing and it will help to sell itself.
There are many more tips available.
Email me. |
