| Creating
a storm of communications, activity and interest:
Marketing is communicating the home’s
availability through all available channels of communication to the
prospective buyers and their agents.
Sounds relatively simple but the number
of channels are extensive as well as the forms of communication plus the
broker and their firm’s extensive capabilities. Through the years new
tools such as the pc, internet, databases, search have developed making
it easier in some ways but simultaneously none of these tools have
replaced those of the past like signs, flyers, etc.
Forms of communication are:
- Design
- Audio
- Signs
- Web pages
- Flyers
- Brochures
- Detail sheets
- Plats
- Plans
- Etc.
Channels of communication comprise
media:
- Newspapers
- Magazines
- MLS meetings
- Word of Mouth
- Direct mail
- Websites
- Etc.
The web or internet is becoming more
important every year. Research shows that over 70% hunt for homes first
before contacting a realtor® and growing.
The greater the presence of the real
estate agency in the community coupled with its reputation and extensive
marketing and advertising are paramount to selling a home. Sotheby’s
enjoys a worldwide reputation of quality marketing from auction houses
to real estate dealing in some of the finest properties in the world.
Our Santa Fe office prides itself in the breadth of all priced homes
with the largest share of the upper end of the real estate market. |
